Star Sports can earn about 5 thousand crore rupees by advertising in IPL 2020.
Star Sports earned around Rs 3 thousand crore from the advertisement last year, after which it is expecting to earn a hefty amount due to record viewership this year which can reach 2 thousand crore more than the last time.
8-10 lakhs will be available in 10 seconds
It is worth mentioning that while the economic situation around the world is bad due to the coronavirus, the star is expected to earn big money only due to the corona. Due to the Coronavirus, where people have not had a big entertainment platform for a long time, in such a situation, the IPL can get record viewership, which can earn the star's record.
According to reports, Star Sports can charge INR 8 to 10 lakhs for a 10-second advertisement in this IPL 2020 season.
Star Sports did not reduce ad rate
Significantly, Indian cricket is returning after 6 months through IPL, due to which the tournament is almost certain to get record viewership.
Due to this, the industry is also expected to earn big from it. The final of this IPL 2020 tournament will be played in the Diwali. Meanwhile, the BCCI refuses to give Corona a discount to Star and will take Rs 3270 crore from Star for broadcasting and digital rights. In such a situation, when Star has not received the discount, it has also refused to reduce the rate of advertising.
0 Comments